Primary differences between print-broadcast-digital media

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Reference no: EM13960268

Based on the textbook, M: Advertising What are the primary differences between print, broadcast, and digital media?

Why would a good media plan leverage a combo of these 3 forms of media?

What are they, when are they leveraged, how are they bought, and what are they each best used for?

Reference no: EM13960268

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