Primary demand advertising

Assignment Help Business Economics
Reference no: EM131194422

1. An individual's desire to create a new business is referred to as

a) the entrepreneurial spirit

b) the desire for ownership

c) self determination

d) self evaluation

e) the laissez faire spirit

2. What's organization created by Congress in 1. 9. 5. 3. Assist , councils, and protects the interests of small businesses

a) SCORE

b) FTC

c)SBIC

d) SBA

e) SBDC

3. According to Theory X by McGregor, managers assume that employees

a) no not naturally dislike work

b) will work toward goals they are committed to

c) dislike work and need to be controlled

d) have the potential to accomplish organizational goals

e) seek out and accept responsibility

4. Primary demand advertising is

a) promotion of specific brands of goods or services

b) image building advertising

c) advertising aimed at stimulating demand for an entire industry

d) product related advertising aimed at a company's primary target market

e) aimed mainly at children who are in Primary School.

Reference no: EM131194422

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