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Prepare a Strategy-Evaluation Report for Hershey
Purpose: This exercise can give you experience locating strategy-evaluation information.
Instructions
Step 1 Locate strategy-evaluation information regarding Hershey’s performance last quarter and analysts’ thoughts on Hershey’s overall strategy going forward.
Step 2 Summarize your research findings by preparing a strategy-evaluation report. Include in your report a summary of Hershey’s strategies and performance in 2017 and a summary of your conclusions regarding the effectiveness of Hershey’s strategies.
Step 3 Based on your analysis, do you feel that Hershey is pursuing effective strategies? What recommendations would you offer to Hershey’s CEO?
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