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Part 1
Prepare for the Integrated Marketing Communications (IMC) Plan Paper and Presentation, due in Week 5, by addressing the following: Discuss the product or service you selected in your Purpose and Value of Integrated Marketing Paper.
Select a product or service to use in your upcoming team assignments based on the different products or services your team members wrote about in the Purpose and Value of Integrated Marketing Paper.
Write a paper of no more than 100 to 210 words in which you identify the Potential target markets for Hotels.com Part 2
Write a 1,050- to 1,400-word paper in which you describe the different types of analysis used by marketers to determine product positioning and competitive advantage that help a company create marketing objectives. For each type of analysis, do the following: Identify the advantages and disadvantages.
Describe a situation when the analysis could be used. Format your paper consistent with APA guidelines.
Analyze how the company uses advertising or other messages, such as email marketing, to appeal to your interests and senses
Identify a task that you would need to perform in your current career or future career, and explain how you would apply the knowledge you have learned in this course to succeed at performing the task in a real-word scenario.
Choose a company and discuss their branding.
Assume that current spot rate of MXP is MXP13 per USD. Expected inflation rate in Mexico for the coming year is 12% and expected US inflation is 2%. What is the approximate expected change in the value of USD against Mexican peso
Describe in details the differences between vertical and horizontal integration in the tourism industry - Explain the reasons why smaller tour operators will survive.
Describe the marketing process and the basic elements of the marketing mix. Use examples to support your answer.
In 200 to 250 words, describe a service in your chosen category in terms of the four ways a service is different from a product-its intangibility, inseparability, variability, and perishability
find an example of vertical integration within your city or a city you know. are there any particular advantages to
Describe an example of a customer facing decision. Briefly describe the issue and explain the decision making process you would use to resolve the issue. Also, can you give a recommendation for a customer-facing software sold for the purpose of ..
The Role of Marketing
Explain E-Business and prepare a paper discussing the impact of e-business on how business is done today both in the United States and throughout the world and how e-business has changed that.
Explainn What is the value of the Internet as another channel of distribution option
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