Prepare a marketing plan for brand

Assignment Help Marketing Management
Reference no: EM132342442

Assignment -

Please confirm the company that you would be choosing before starting the work. Your Program and Plan need to be about the same brand.

Marketing Plan -

1. Executive Summary

2. Description of the Company

3. Strategic Plan / Focus

4. Situation Analysis

5. Market Product Focus

6. Marketing Program (Strategy and Tactics) 4 P's (Price, Place, Product, and Promotion)

7. R&D and Operations Program

8. Financial Projections

9. Organization Structure

10. Implementation Plan

11. Evaluation and Control

Your 5,000 word marketing plan must be for one of the following brands:

  • Apple,
  • Facebook,
  • Amazon,
  • Google
  • Ikea, Gillette, H&M, or UPS.

All 11 sections combined should be a minimum of 5,000 words with section 6 Marketing Programs 4P's being a minimum of 2,500 words and sections 1-5 and 7-11 combined being a minimum of 2,500 words.

You can use any source available, BUT you must identify all the sources and provide the links to the website where you got the information or photos. You should have both a list of sources at the end and the links should be included next to the images, information etc.

You should include many photos and images that illustrate the implementation of the strategy and tactics.

For example - pictures of the product, packaging, billboards, magazine ads, retail displays, promotions, and coupons, etc.

Instructions: Words: 5000 Words + PPT.

Reference no: EM132342442

Questions Cloud

What is the christian view of the nature of human persons : Case Study on Moral Status - What is the Christian view of the nature of human persons, and which theory of moral status is it compatible with
Indirectly influence apple are the government : The general environment that indirectly influence Apple are the government, technology and the economy. Is this statement true or false? Why? Explain? Example
Environment influenced most heavily by the government : Is Apple's general environment influenced most heavily by the government, socio-cultural and technology? Is this true or false? How? Explain
You do not need to draw the entire tree : For each rotation say if it is left or right, and the node at which it is applied. You do not need to draw the entire tree.
Prepare a marketing plan for brand : Please confirm the company that you would be choosing before starting the work. Your Program and Plan need to be about the same brand
Case study on death and dying : How would George interpret his suffering in light of the Christian narrative, with an emphasis on the fallenness of the world and How would George interpret
Identifying and evaluating current technologies : What is your personal research strategies for identifying and evaluating current technologies in regards to business IT infrastructure?
It infrastructure in the real-world business situation : Can you describe one weakness or threat with the greatest potential for impact on an IT infrastructure in the real-world business situation?
Planning for it infrastructure in a business : Explain: How you plan to stay informed about current technologies when planning for IT infrastructure in a business?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd