Potential complications for proxy communicators in crises

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1. To what extent did lapses in PCA's manufacturing pratices lead to a large scale, organizational communication failure during the crisis?

2. When should large organizations such as PCA take the silent approach or a vocal approach? Why would a organization want to stay silent or voice their side?

3. What are the potential complications for proxy communicators in crises?

4. To what extent were the proxy communications justified in stepping forward to communication during the crisis?

Reference no: EM132234344

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