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Marketers are making a new pitch to men at the risk of political incorrectness. Marketers for firms such as Unilever and Wendy's were frustrated at their inability to reach young male consumers with their messages. After searching for clues about what this crowd likes, these firms created marketing campaigns designed to grab their attention perhaps at the expense of other consumers. Some advertising is designed to appeal to "bad boy" attitudes, low brow humor, and sex.
Your APA-formatted response must be a minimum of three pages in length (not including the title and reference pages). Your sources should be located using the CSU Online Lib
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