Outline the market research process

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Reference no: EM131161300

You are a marketing manager at Whole Foods headquarters and it comes to your attention that in several store locations by the time customers get to the check-out they seem irritated and impatient. To investigate the problem, you need to implement some market research. Outline the market research process you would recommend to management. How would you use primary data versus secondary data?

Reference no: EM131161300

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