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The Problem: The main problem is that Quest Specialty Travel needs to increase its revenue. They also need to improve their educational tours, which customers report are not very interesting. (An educational tour involves some type of instruction, such as on-site lectures about the history of a place, cooking classes, or art workshops.)
Generate a list of five or six ways Quest can improve their educational tours. In addition, create a mind map to display your ideas. Don’t worry if your ideas are right or wrong!
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