Reference no: EM131176721
Objective of the Assignment
First- Overview - industry/service
Second- Description of the Service or product
Third- Service Marketing Strategies
Fourth- Journals and websites, see below:
The Adaptation of Services to the Internet
The way that services are offered to consumers is changing drastically because of the impact of the Internet. How have the following industries had to change to adapt to this technological change?
Banking - Go to the US Bank homepage [https://www.usbank.com] and select internet banking from the homepage. Take at look at Citibank [https://www.citibank.com], eMortgages.com [https://www.emortgages.com], and Lending Tree [https://www.lendingtree.com].
Healthcare - Visit one of the following prescription drug sites: Lipitor [https://www.lipitor.com], Rogaine [https://www.rogaine.com], or Prozac [https://www.prozac.com]. Try one of these sites: Dentists.com [https://www.dentists.com], Healthline [https://www.healthline.com], or WebMD.com [https://www.webmd.com].
Insurance - Log on to Best Quote US [https://www.bestquoteus.com/] and/or Instant Quote [https://www.instantquote.com]. How does this compare to the "old" way of buying insurance? Visit and explore some of the links.
Travel - Visit one of the following travel sites: Cheaptickets.com [https://www.cheaptickets.com], Travelocity.com [https://www.travelocity.com], Expedia [https://www.expedia.com]. How have the growth of these online reservation sites affected the travel agencies? What role do Travel agencies now play in the marketplace?
Journal of Marketing
Journal of Advertising
Journal of Consumer Behavior
Journal of Marketing Research
Fifth- Competition, trends, etc.
Sixth - Marketing Management strategies
Seventh - Conclusion
Select one category/industry and write a 7 page paper about one of the industries listed. Determine the service challenge of a company: (select a company from one of the categories above).
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Objective of the assignment
: The way that services are offered to consumers is changing drastically because of the impact of the Internet. How have the following industries had to change to adapt to this technological change?
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