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In the nonprofit world of the performing arts, box office technology has essentially remained the same since the 1980s. A company called Tessitura is trying to change that. Tessitura is able to track every transaction with its patrons in one database. The information collected includes ticket purchases, fund-raising, volunteering, and gift shop purchases that will help symphonies, operas, and theaters develop customer profiles in order to tailor their sales messages to specific individuals. In other words, Tessitura will allow arts groups to engage in:
mainstream marketing
relationship marketing
market aggregation
societal marketing
In a conglomerate merger, two companies merge that are in different industries and each performs different activities.
Discuss some of the possible explanations for the roles that cave drawings played in the daily lives of the people who created them. essay question need 350 to 500 words.
Is it good strategy to have high or low switching costs?
With rapid variations in technology the boundaries of industries are being redefined. What commerce is the company Google in
1. What are the principal methodologies for modeling and designing systems? 2. What are alternative methods for building information systems?
You are a division manager at Austen Pharmaceuticals. You supervise 50 average or above average employees. Numerous have been with the organization for several years
HRM must forge relationships with line managers as well as win their support. Why must line managers resist letting HRM members become a part of the team? How would you establish the company and HRM function to ensure a maximum relationship
Theoretical approaches continue to haunt the media planner as an ideal that is unreachable but so desirable. Explain in depth marginal analysis in the media-planning context.
Theme One is simply how do you empower people? The student should differentiate motivation from empowerment. It might also be useful to go back to week one and review the idea that motivating followers is really a better tool for the manager rathe..
There are two other well-established pet services in your area. Should you set your price higher or lower than that of the competition?
Alliance are often used to pursue business level goals but they may be managed at the corporate level. Explain, using specific industry as an example, Why this portfolio approach to alliance management would make sense.
From the e-Activity, discuss the major challenges you would anticipate in applying the approach to ethics in the company you researched (and the specific challenges they face), as well as how those challenges might be addressed.
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