Most popular way to gather data and learn about our market

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Reference no: EM132279876

Marketing :

Surveys (in-person, telephone, and internet) remain the most popular way to gather data and learn about our market. Design a 5-question questionnaire to be used in a mall intercept (face-to-face in a mall) marketing research interview.

Select one product (don't forget to tell us which you chose): Orange Juice, New flavor for toothpaste, a new design of coffee maker, electric car, toilet bowl cleaner

Start with your "catch" (how you will get someone to stop walking and listen to your questions), then list your five questions (and response options). As a market researcher, what is needed to increase the likelihood of people answering the questions - and on the flip side, what are the challenges?

Reference no: EM132279876

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