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As a marketing manager, you know the importance of choosing the most appropriate distribution channels for your product. There are three specific questions managers must ask and answer before choosing a channel partner. In addition, there are six broad factors that also must be considered. What are the three questions managers should ask themselves when choosing marketing channels and intermediaries? What are six factors to be considered? Explain the factors thoroughly, and give an original example of each. Be very specific and complete in your answer. Justify your answer.
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