Moderate price apparel at the moderate price zone

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Reference no: EM131280134

Suppose you are the allocator for a specialty store selling men's and women's moderate price apparel at the moderate price zone. Recently, upper management has decided to offer a collection at the better price zone. The buyers have followed this recommendation. There are four store units that have experienced low sales due to unemployment in the area. What would you do?

A. Introduce the new collection in these stores.

B. Continue to stock moderate price apparel and hold off on the introduction.

C. Decide on a combo of A and B.

Explain your answers.

Reference no: EM131280134

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