Maximum number of advertisements per media type

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Reference no: EM13819865

Westport sponsors an annual fundraising drive to support its police department. Westport has budgeted $5,000 for advertising. Audience reached per advertisement, the cost of each advertisement and the maximum number of advertisements per media type are shown in the following table:

                                                            TV                   Radio              Newspaper

            Audience Reached                  60,000             25,000             40,000

            Cost per Advertisement          $400                $75                  $250

            Usage Limits                           10                    20                    10

The total number of advertisements on television and radio cannot exceed 12. Develop a linear programming model for this problem.

Reference no: EM13819865

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