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Create a very brief overview of 2 different marketing campaigns by matching a celebrity of your choice with a product of your choice. Do not use any celebrity/product match that currently exists, to your knowledge. In other words, play matchmaker between celebrity and product, explain why it is a good fit, and ultimately what they would say or their endorsement signal about the product.
Find the perfect Bayesian equilibrium in the extensive-form game that follows. To help you analyze the game, player 2's beliefs are labeled as p, q, and 1 - p - q.
Cyworld: Creating and Capturing Value in a Social Networkcase discussion questions and submission requirements: Why do people use social networks
In an organization, in your opinion, who should "own" the customer experience/customer relationship? What does that mean? Refer back to your textbook citing page numbers to support your answer
What conditions must exist before a marketing exchange can occur? Describe a recent exchange in which you participated.
the web site amazon.com once aimed to be the worldrsquos largest bookseller. now the company offers a wide range of
Identify where your company fits on the value chain
based on the case you have selected answer the following questions.1.why waswere the firms investigated for antitrust
Define and state the objectives of sales promotion. - What is the primary factor that determines sales promotion objectives?
Identify and evaluate three reasons why supply chain management is an important part of the value-delivery network.
Search the web for an example of each of the 4 major types of e-commerce websites (B2B, B2C, C2C and C2B) with screen shots complete URL and explain why it fits into one of the four types of e-commerce
Few companies have had such a long history of ups and downs as IBM. What were some of the keys to its recent success? Can its plans to solve some of the world's most challenging problems succeed? Why or why not?
Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market. Note: Do not pick different target markets for the domestic and international markets.
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