Marketing research assessment paper

Assignment Help Marketing Management
Reference no: EM131389386

For this week's Critical Thinking Assignment, you are being asked to create a short web-based survey on television viewing habits, and then to discuss your experience and findings. Survey methods, especially today's web-based surveys, offer extraordinarily powerful ways for you to conduct research as well as gather information related to your customer demographics, buying habits, and satisfaction rates

Option #1Marketing Research Assessment Paper

In a well-written paper, discuss your experience using SurveyMonkey. What claims does the company make for its service? How much would it cost if you wished to use it for longer surveys and more respondents? Do you know of comparable services? Discuss the results of your survey. What did you learn? Support your discussion with research.

Your paper should meet the following requirements:

  • Be 2-3 pages in length
  • Cite a minimum of three credible sources
  • Be formatted according to APA Requirements
  • Include your 10 survey questions in an appendix at the end of your paper; this appendix does not count toward the page requirement.

Survey Link:  https://www.surveymonkey.com/r/ZTPX3XF

Result:

1) 75% from 25-34.  25% from 35-44

2) Ethnicity : White 100%

3) 75% Spend less than 2 hours watching TV everyday. 25% 2-5 hours a day

4) 50% has only few channels at home. 50% has more than 20 channels

5) 50% has 2-4 TVs at home. 50% has more than 4 TVs at home.

6) 50% Use TV to watch the show. 25% Use laptop/computer. 25% do not watch TV

Reference no: EM131389386

Questions Cloud

Can grant and arthur compel david to account for the profits : After David had accumulated a large sum of money, Grant and Arthur demanded their share, but David refused to make any split. Can Grant and Arthur compel David to account for the profits of the partnership? Why?
What is the duration of the funds 20-year payout obligation : After three months, you reexamine the pension funds investment strategy. Interest rates have increased. You still want to minimize exposure to interest rate risk. Will you invest more in 20-year strips and less in 5-year strips? Explain briefly.
How job costing handles direct and indirect costs : Discuss the advantages and benefits of job costing. Explain how job costing works. Include how job costing handles direct and indirect costs?
How human resources functions in healthcare organizations : Discuss how human resources functions in healthcare organizations benefit healthcare organizations and the individuals they employ.Analyze the role human resource management plays in employee advancement and training in healthcare organizations.Exa..
Marketing research assessment paper : In a well-written paper, discuss your experience using SurveyMonkey. What claims does the company make for its service? How much would it cost if you wished to use it for longer surveys and more respondents? Do you know of comparable services? Dis..
To what is smith entitled with respect to partnership profit : To what is Smith entitled with respect to partnership profits, inspection of partnership books, an account of partnership transactions, and participation in the partnership management?
What is the net present value of this project : Renew Inc. is considering a three-year project to manufacture guardrails from recycled plastic. The project requires a $150,000 machine (amortized over three years on a straightline basis), What is the net present value (NPV) of this project
Write a one paragraph description of the business of company : Write a one paragraph description of the business of the company. Write an additional paragraph for each of the six companies explaining why it is likely they use your suggested method of cost accounting.
Evaluate which option will benefit the business most, : To evaluate which option will benefit the business most, youmust evaluate both annuity options by calculating the future value of each option and explain how the investment will help you to carry out your goals

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd