Marketing example each of the pricing tactics

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Reference no: EM132184484

1. For a lean system implementation, what would a firm do of the following?

increase setup/changeover time

reduce setup time/changeover time

Eliminate some fixed administrative costs

Improve capacity utilization

Implement groupware

2. Labor-intensive processes are best for lean procurement.

True

False

3. Define each of the following and illustrate each with a marketing example:

a. Cash discount b. Quantity discount c. Cumulative discount d. Noncumulative discount e. Functional discount f. Seasonal discount

4. Define and illustrate with a marketing example each of the following pricing tactics:

a. Single price b. Flexible price c. Freight absorption pricing d. FOB origin pricing e. Uniformed delivered pricing f. Zone pricing g. Leader pricing h. Bait pricing i. Odd-even pricing j. Price bundling

Reference no: EM132184484

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