Marketing budget as an experiment more than a year

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Reference no: EM1310570

In class we have a carry-over effect of advertising spending. Imagine that you are still an important potential client - the owner of a competitive Subaru dealership. You just marketing plan for me. Buy in some of your strategies and tactics, but hesitate to commit to a current budget that includes the cost of media each month. Present your argument to treat your marketing budget as an experiment more than a year.

Reference no: EM1310570

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