Market segments and strategizing on the best ways

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Latia is a popular fruit juice brand in the food and beverage market. Once the brand reaches the maturity stage of the product life-cycle, its growth rate begins to decline slowly. The company that owns the brand decides to adopt a market modification approach by increasing the consumption rate among its existing customers. Which of the following strategies is most likely to help the company achieve its goal?

  • Listing out reasons for potential customers to try Latia fruit juices

  • Advertising the benefits of drinking Latia fruit juices more than once a day

  • Making changes to the packaging of Latia products

  • Identifying new market segments and strategizing on the best ways to enter them

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Reference no: EM131438813

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