Making benefits from taking customer value hierarchy

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Reference no: EM131279523

Explain (in 1-2 paragraphs) how managerial decision-making benefits from taking a “customer value hierarchy” approach to understanding what customers demand. Specifically, by using a real brand as an example, discuss how strategies with regard to product development, as well as positioning¸ can be crafted using information from the “customer value hierarchy.”

Reference no: EM131279523

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