Make kelly to be successful emerging business leader

Assignment Help Operation Management
Reference no: EM132202656

Kelly Felder : The Fashion Retailer

Local fashion retailer Kelly Felder has plans to further broaden its appeal by taking the brand beyond Sri Lanka’s shores.

As the first step of taking the brand to the next level, Kelly Felder has signed up with India’s Reliance Group to sell products under its online retail arm.

“We have been selected as one of the international brands that Reliance is going to showcase under its umbrella. This would be a great opportunity for us as it is planning to launch the biggest online platform in India within the next couple of months,” Kelly Felder CEO Ravi Wickramanayake said at the opening of the third store at Galle Road, Colombo 3.

Kelly Felder has always been up to the latest trends in vogue, matching the standards of every fashion-conscious woman in town. The weekly collections introduced by the retailer have turned the place into a hub for retail therapy with lasting appeal. Hence, the firm is now looking for opportunities to expand its brand presence locally and internationally.

Noting that people were changing their perception towards brands, he said the objective was to create Kelly Felder as an exclusive ladies wear brand. “We want to be like Victoria’s Secret in casual wear. People pay that extra money for the brand and for the exclusivity.”

Outlining the plans of branching out overseas, Wickramanayake said they intended to start with India and decide on further expansion after observing the market behavior.

“We feel that India is a good opportunity to start because of the relationship, close proximity and the weather patterns. They love our designs and pick almost every design. We are quite confident of conquering the international market and we can look for some investors to venture into offline stores in India as well,” he added.

Owing to the size of the Indian market, Reliance has promised Kelly Felder that it will sell large quantities of products while helping Kelly Felder to expand the brand presence in India.

In addition to branch expansion plans, the retailer also intends to introduce new products such as perfumes, shades, swimwear, gym wear and ultimately have a lingerie line in the near future.

Commenting on the demand, he said it was challenging to keep up with the requirement, especially during festive seasons. The retailer has built the brand around the exclusivity of its clothing line, but pointed that Sri Lanka was yet to emerge as a fashion destination.

Highlighting on the company’s performance, Wickramanayake said the company had maintained 100% growth during last year and intended to maintain the same or more, but added it was still early to predict.

Pointing out that competition was a positive factor, he asserted that it helped them to focus more on the customer and the market, which results in continuous improvement of Kelly Felder product lines.

He also noted that via its engagements on social media such as Facebook, Pinterest and Instagram, customer feedback was happening in real time.

What Factors make kelly to be a successful emerging business leader? Discuss.

What are lessons that new entrepreneurs can learn and use at their start ups? Discuss.

Reference no: EM132202656

Questions Cloud

Analyze current and projected initiatives to improve quality : Analyze current and projected initiatives to improve quality while simultaneously controlling costs. Describe any unintended consequences
The essential principles of excellence in management : The essential principles of excellence in management have been in place in the Suzano Group since the beginning of its history.
Was the hospital prepared to respond appropriately : What type of disaster is your local hospital likely to face? Has this occurred in the past? Was the hospital prepared to respond appropriately?
Four processes are involved in environmental analysis : Evaluate the four processes are involved in environmental analysis? Which one is most important to the change you described above?
Make kelly to be successful emerging business leader : What Factors make kelly to be a successful emerging business leader? What are lessons that new entrepreneurs can learn and use at their start ups?
Workforce development strategies : Provide four (4) workforce development strategies that the business could undertake to potentially be an Employer Choice.
Employee proficiency levels and skill gaps : Succession planning provides tracking of employee's proficiency levels and skill gaps.
Definitions of innovation and entrepreneurship : What are the definitions of innovation and entrepreneurship?
Explain how the marketing mix and marketing process : The briefing paper will explain how the marketing mix and marketing process is used to achieve business objectives, relating to the two chosen organizations.

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd