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Discusses how important segmentation is to global marketers and how they target a group of customers with specific characteristics.
Identify a global product you often purchase.
Reflect the 3 major segmentation variables marketers use for global consumer markets: Region, Demographics, and Psychographics or World View segmentation.
To which segment (s) do you feel you belong for that product? Why?
Among all three segmentations listed above, which one would be most effective for marketers to sell that product to you? Why? Explain using examples.
Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Identify the
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