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Assuming the role of Marketing Manager, select a product that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper: 1. Describe the product by analyzing its customer value equation it offers in terms of the four utilities of customer value. 2. Explain how the marketing process will be applied to the promotion of the product you've selected. How would you develop, execute and measure a campaign for this product? 3. Applying your knowledge of the four p's of the marketing mix, describe how you would apply the segmentation, targeting, and positioning (STP) approach to market the product, and how you might incorporate the Customer Relationship Management (CRM) philosophy into your marketing program. 4. Analyze and explain the major environmental factors and trends in those countries that might affect sales of the product? 5. Who are currently the largest customers of that product in the home market, and who would be its likely customers abroad? 6. Analyze the competition of the product category in the foreign market you've identified. Describe the nature of competition in that product category. 7. Describe the U.S. and international ethical marketing considerations.
The Anderson Balloon Company of Detroit entered into a contract with Johnson's Novelty Shop of Des Moines to sell 1,000 balloons to Johnson's. The contract provided that the balloons were to be manufactured in accordance with Johnson's specificati..
cultural tourists as proposed by McKercher and Du Cros, culturally responsible tourist, negative socio-cultural impacts of FMEs
The paper aims to shade intensive lights over risks allocation and its related aspects embedded with a construction contract.
One of the executives of Ford has been saying that: "Risk management is a costly technique that has limited benefits." Discuss. Demonstrate how utility functions could affect decision making process regarding risk of Ford
Using the Six Sigma Approach (DMAIC), provide an example situation that utilizes the five-step plan, and determine three to four challenges you may encounter using this approach. Provide specific examples to support your rationale.
Vincenzo is a pilot for Wayfarer Airlines. Wayfarer's policy is to restrict Vincenzo and its other pilots from flight responsibilities after a certain age. This is most likely
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Explain the ramifications of Sarbanes-Oxley act in short run. Provide specific examples to support your response.
What is the law of Chapter 7 and Chapter 13 bankruptcy? If you were the bankruptcy court judge, how would you rule on James' request for Chapter 7? Why? Be specific and address any limitations in the law.
Once upon a time there was a beekeeper who had a beehive. His company, the Bee Company Limited produced a very high quality honey. The company's customers loved its honey and wanted the business to produce more honey than it had the previous year...
Show the importance of proper storage methods and procedures during Production, Receiving, Service.
Martin, Barry, and Sims each have $4,000 to contribute toward an office supply business that they would like to start up. They are aware that there will be stiff competition in the business district where they will be opening.
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