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Customer experience is the heart of marketing for every industry.
You are required to review the current literature on the Integrated Customer Experience and write a literature review which could be suitable for publication in an academic marketing journal. Papers dealing with topics other than the specified unit will not be marked
Your essay must include at least 5 marketing peer reviewed (scholarly) journal articles in addition to 2 marketing textbook or references.
The Literature review is in TWO PARTS: PART A - Project plan, structure and chosen references
Journals
• Journal of Marketing• Journal of Marketing Research• Journal of Consumer Research• Marketing Science• Journal of Retailing• Journal of the Academy of Marketing Science• Harvard Business Review• Journal of Business Research
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The paper was about a marketing topic "integrated customer experience".The need was to conduct a literature review about "integrated customer experience".The paper has been prepared in consideration to the referred journals and articles.This paper includes a description about different elements and aspects of customer experience and how an organization must ensure their customer satisfaction.
The above is the attachment for the assignment, which says you need to have current customer experience article from 5 different journals which is also attached and from two different marketing text books. The references should be only from those journals which is there in the attachment and also two references from the two different marketing text books. The assignment is very well described in the above attachment
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