Less money than competitors for promotion

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Reference no: EM13841856

You are in charge of all marketing activities in North America for the Italian luxury sports car manufacturer Maserati. Maserati has just introduced a new model that will be competing directly against well-known luxury sports cars such as Porsche, Ferrari, Jaguar, and BMW. How would you position the new Maserati model? How would you establish and support this positioning strategy?

Note: Although Maserati equals competitor's performance and design, it is a small company and has less money than competitor's for promotion.

Reference no: EM13841856

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