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Describe the three (3) most important concepts you have learned about marketing in this course. Explain why these concepts will be useful to you in your current or future position.
What is message weight? How is it determined? Why is it important to Message-Distribution Objectives? Explain the relationship between reach and frequency
You are the Vice President of Marketing. Over the past week you have received calls from 5 of the 8 regional sales directors indicating they have lost business to competitors undercutting pricing.
Why did contract law develop for hundreds of years and function well without a Uniform Commercial Code? Why did any need for standardized laws from one jurisdiction to another not get addressed until the beginning of the twentieth century?
Research and identify one other nonsoftware technology that might be useful (e.g., robotics for manufacturing) to each industry, and explain how the technology will help optimize costs and efficiencies
Discuss the role that Loyalty Programmes play in customer relationship development Using extensive theories, critically discuss the effectiveness of loyalty schemes in building customer loyalty in customer relationship programmes at Super U
Explain Location Analysis and Why should the small business owner consider the demographics of an area when choosing a location for opening a new business
For this input is your firm's price elasticity of demand relatively elastic or inelastic? What will the MARKET demand for this input be in five years and briefly why?
you need to announce the improvements in the delivery of the services by the company. While AirWays has a limited communications budget, the chief marketing officer (CMO) wants to allocate the money in the most effective way.
Compare Kotter's and Lewin's recommended change models. Identify two other change models and explain the processes.
Discuss the importance of the ‘electronic frontier' in terms of technological change.- Assess the impact of the transient nature of advertising on the Internet using relevant examples.
Explain the value of developing a sales force based on the target market. Use examples from each video to support your response. Please provide details to support your points.
Select one of the four countries: Saudi Arabia, India, South Africa, and Japan - and find an article that discuss: why social networks including Twitter have become so popular in the particular country. How does the profile of their online users comp..
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