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Key design problems in the development of survey instruments concern the type of scale to be selected and the sequence of questions. What suggestions would you give to researchers designing their first questionnaire or survey instrument?
Explain the difference between risks and issues. Discuss an experience when you encountered a risk or an issue and how you solved them
Perform an analysis of Panera Bread Company
Note the following suggestions for successfully communicating across cultures. Why is it important to use continuous confirmation?
Ordinal data are:
How does your organization [Wal-Mart] distribute its product?
Explain the concept of core values and include an example.
From the dysfunctions discussed in your readings, identify the three that have the greatest potential to disrupt a team's ability to meet its goals.
Marketing strategy including product management, brand management and customer management.
What can be gained by defining the term "career" broadly as the pattern of work-related experiences that span the course of one's life?
Consider the statements "Brand extensions can endanger brands" and "Brand extensions are an important brand growth strategy." Take a stand and justify one statement, supporting it with examples.
Please explain hyperarchies, and give an example of a firm that has shifted from traditional hierarchy to hyperarchy?
What are tracking studies? Give an example of how managers would use tracking study data.
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