Key components of new product launch marketing plan

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Reference no: EM13723965

Pitch your Learning Team's new product to the class using a Microsoft PowerPoint presentation of 10-15 slides.

Include the following key components from your New Product Launch Marketing Plan:

•Executive summary

•Situational analysis

•Market growth potential and competitive analysis

•Segmentation, target market, and positioning

•Pricing and distribution strategies

•Marketing communication plan

•Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)

•Intended marketing objectives for Y1, Y2, and Y3

•Implementation milestones

•Evaluation and control metrics and methodology to measure performance

•Contingency planning.

Reference no: EM13723965

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