Is human element more important than competitive strategy

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Reference no: EM13922821

1. The managing director of a large company making bicycles has become worried by the lack of growth in sales, believing the company has lost its earlier innovative spark, and has turned to you for advice. What would you recommend?

2. ‘The hallmark of many successful business organisations is the attention given to the human element.' (Laurie Mullins, author of the well-known text Management and Organisational Behaviour ) Is the human element more important than competitive strategy?

Reference no: EM13922821

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