Investigation of issues or specialist aspects of marketing

Assignment Help Marketing Management
Reference no: EM13955769 , Length:

You are required to undertake research and investigations to develop a written report. Some of these subjects relate to marketing within particular sectors, while other topics involve investigation of specific issues or specialist aspects of marketing.

All are equally demanding in terms of the expected standard of achievement, and equally relevant in terms of this marketing module and its learning outcomes.

1. A company-based study of Marketing (i.e. based on one company or two companies compared), examining critically company marketing strategy and constituent activities, relating these to marketing theory, principles and models.

2. A sector/ market study examining business and market environment and trends, and related marketing practices of leading competitors, both local and foreign-owned, within a specified product/services sector. (Could be in one country, a region, or internationally).

3. Marketing activities of small businesses/SME's: literature-based research findings and issues of relevance, constraints and implementation aspects, models, trends and current practices. Can be general or company-specific, must have real-world examples, background data, literature references.

4. The Marketing of service businesses (eg. consultancy, retailing, haulage, hotels; not fast-food. It must identify services theory/ issues.

Note: All of the above topics involve investigation of broad trends and sector-wide issues, and some familiarity with the literature/ models/ key theoretical underpinnings in the topic. It is also required to produce relevant and current real-world examples of issues and approaches raised, based on named companies/ organisations (sources cited in verifiable detail), together with some analysis of strategic and operational implications. Again, report coverage should include both online and offline aspects of Marketing within the selected topic area.

The report could involve focus on your Employer Company/ organisation, and where this is the case, some allowance would be made to ensure confidentiality, although in practice the assignment does not demand disclosure or discussion of highly sensitive information. Where the employer organisation is involved, it might be relevant to include internal research, enquiry and coverage of cross-department /cross-functional linkages and contributions, albeit reported in summary form, or otherwise retaining anonymity. Again, similar research inputs might involve suppliers or distribution partners, or competitors.

Note: Whatever the host company focus, it is assumed throughout that all of the report is your own work, and any short tracts not in your words are suitably cited.

If the report focus is on a comparative study of two organisations, these should be within a broadly common sector.

For all reports, the identification of implementation/ adaptation issues and problems is to be encouraged, though comment on possible responses should not extend to generating detailed solutions to such problems, rewriting strategic plans or organisation charts etc.

The report should cover any relevant aspects of subject literature, and discussion/ analysis should show that these sources have been actively used. References should be cited in full detail, and generally an appropriate usage of literature and information sources should be in evidence (to include where relevant subject journal references, trade and industry sources, official reports etc.). Additionally, real-world examples and current data and background information, for example on the sector/product market(s) and environment, should be in evidence.

Note:

The main Report: guideline word length 3000 (including appendices and bibliography). In all cases, reports should be more than descriptive collations of library material [sources should be referenced in Harvard style. www. notations alone not sufficient, and would not be credited]; should illustrate relevant aspects of theory and practice, and demonstrate thoughtful analysis of issues.

Assessment Criteria:

(a) Background searching / academic research, the extent of use and relevance of reference material, data, literature, techniques and models

(b) Detail and breadth/ depth of topic coverage, analytical rigour, clarity of interpretation, quality of academic argument and conclusions, strategic insights

(c) Identification, analysis and use of real-world examples, properly sourced/ cited and explained in some detail eg recent/ current vignettes, case examples

(d) Report organisation, layout and presentation, written style

This Assignment is related to Marketing management.

The assignment should cover all topics related to the following :

a. Enviroments

b. Buyer behaviours

c. Marketing and researches

d. segmentation

e. products

f. planning strategy

4- sources should be referenced in Harvard style

5- Ensure quality and prevent any type of copy and paste due to the fact that the entire assignment will be evaluated using Turin-tin system.

6- Please provide Turin-tin report and make sure that the similarity is lower than 6%.

7- Total assignment words should be 3000

Verified Expert

In this solution of MS Doc, The Solution contains Marketing activities of SMEs in Management which has been solved in more than 3400 words count. This is verified solution with APA referencing with 10 references. The Topic is about "Marketing activities of SMEs". Solution is along with Title Page, Table of contents, Literature review along with the case study examples.

Reference no: EM13955769

Questions Cloud

Net revenues reduction : Net Revenues reduction in the operating margin five years from now
Explain violation the case was brought forth on organization : For this paper, Identify an antitrust case, explain the violation the case was brought forth on, organization(s) involved, some details of the case, and the disposition of the case.
Inventory of product tax : Hodge Company's warehouse caused severe damage to its entire inventory of Product Tax.
Explain how equation applies to nuclear fission : Explain how equation applies to nuclear fission. In your answer illustrate your explanation with an example, being sure to distinguish between mass and mass number, and explain how a nuclear equation differs from a chemical equation.
Investigation of issues or specialist aspects of marketing : You are required to undertake research and investigations to develop a written report. Some of these subjects relate to marketing within particular sectors, while other topics involve investigation of specific issues or specialist aspects of marke..
Three broad categories of service activities : 1. Identify and briefly describe the three broad categories of service activities that most general purpose governments perform. 2. Describe how the reporting objectives for government­wide and governmental fund financial statements are different.
Find the probability of the given event : Use a Venn Diagram and the given information to determine the number of elements in the indicated set.
Write an essay about a current event : Write an essay about a current event and related to one of the macroeconomic principles.
Should great northern make the investment in the smoker : Determine the net present value of the investment if the required rate of return is 14 percent and the tax rate is 40 percent. Should Great Northern make the investment in the smoker?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd