Introduce new weight loss drug to the market

Assignment Help Operation Management
Reference no: EM131039870

Metabical wants to introduce a new weight loss drug to the market. As indicated in the Metabical: Positioning and Communications Strategy for a New Weight Loss Drug case, Barbara Printup must make several decisions. She must determine a positioning strategy and marketing communications plan in preparation for the launch of the new drug. Printup must also consider consumer behavior and the opportunities medical staff have to suggest the product to their patients. Based on that decision, recommend how Metabical should be marketed to consumers. Describe the optimal techniques for positioning the product for its target market. What is the best way for Printup to differentiate this product and appeal to a specific consumer group? Outline a basic marketing plan that addresses the following (500-750 words): What is the optimal technique for positioning the product in the market? Describe the product line and include competitors within this industry. Recommend the most appropriate marketing channel. Provide an estimate for media advertising and promotion expenditures for the initial product launch. Recommend a manufacturer’s suggested retail price. Provide a justification for your pricing strategy.

Reference no: EM131039870

Specialization in health care accreditation

What are the benefits and challenges if you use in-house resources to manage accreditation versus obtaining an external consultant with specialization in health care accredita

Question regarding the work breakdown structure

A project scope includes many variables. The Work Breakdown Structure (WBS) must be defined prior to the start of the project to ensure that all of the details are planned.

Number of moviegoers waiting in line to purchase ticket

At a movie theater a 3.5 customers arrive per minute. The cashier can service 280 patrons per hour Find: The average number of moviegoers waiting in line to purchase a ticket.

Discuss the ethical violations concerning cvs pharmacy

Discuss the ethical violations concerning CVS Pharmacy banning tabacco products in their stores. Does this make sense from a "market system" perspective? Will other major co

What consumer buying roles and buying behaviors

The company is Seniors First Choice which is a non medical in home company focused toward seniors who want to age in place/home. What consumer buying roles and buying behavior

Explain native and intuitive approach

What are some of the potential benefits of a more formalized approach to forecasting? Prepare a weekly forecast for the next four weeks for each product. Briefly explain why y

Ways to enhance job satisfaction

"You will be asked to complete a paper of up to 4 pages in length that explores ways to enhance job satisfaction, organizational justice and organizational commitment. Ways

Prepare oral presentation appropriate for student audience

The program chair for the campus business club has asked you to present a talk to the group about consumer credit. He saw a news- paper article saying that only 10 percent of


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd