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Marketing Research”
Q: You are the marketing manager of a company. You are going tointroduce a new product in the market. You have to perform a marketing research inorder to analyze the consumer demand. Explain any four methods by which you can collectthe data necessary for conducting your research? Also explain the advantagesassociated with using these
methods? (5*4 = 20 Marks)
Research Method = 1 Mark
Advantages = 4 Marks
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