Internet-based travel planning business

Assignment Help Business Management
Reference no: EM131063908

Travelocity.com pioneered the Internet-based travel planning business. Consider how the company re-energized its growth through the development of a new value proposition coupled with creative and innovative marketing tactics.

For this assignment, watch this video on Travelocity, then answer a series of questions about it. See the reference on page 363 of the text, and answer the questions that follow.

Topic Requirements:

    • Think about what consumers want from online travel services providers. Develop five criteria that you think are key to satisfying customers. Compare and contrast Travelocity.com and two other online travel providers along the criteria you developed. Is Travelocity.com on the right track?
    • How could Travelocity.com take advantage the social influence heuristics discussed in Chapter 13 of the textbook? Develop a new promotional effort that leverages a social influence heuristic for Travelocity.com.
    • In the video case, Travelocity.com executives discussed the importance of co-branding with companies like Amazon.com and American Express. Develop a "piggyback" campaign for Travelocity.com that would reach you as a potential customer.

Content Requirements:

    • The assignment should be 1 - 2 pages in length (double-spaced, 12 point font, Times New Roman).
    • Cite your information and include a reference page (does not count towards length requirement.) For APA citation guidelines, please refer to the Tools & Resources page.

Reference no: EM131063908

Questions Cloud

Define each of five personality characteristics in big five : From the first e-Activity, describe Huston's four major findings from the "PAIR (Process of Adaptation in Intimate Relationships) Project". Evaluate the accuracy of the findings by comparing them with your own experiences (either in your own marri..
Difference between cost of borrowing in cash : Calculate the difference between cost of borrowing in cash and cost of borrowing in gold (in dollar amount). Note in calculating the difference, deduct the cost of borrowing in gold from the cost of borrowing in cash. All rates are quoted in conti..
How is the mainstream culture described in the film : How is the mainstream culture described in this film? what is the mainstream culture's relationship with the group, meaning was it based on mutual respect, necessity, hostility?
Interview with potential candidates : In preparation for your interview with potential candidates, determine what types of questions you should ask to evaluate their qualifications. Develop five key (substantial) questions you feel will provide the most beneficial information for sele..
Internet-based travel planning business : Travelocity.com pioneered the Internet-based travel planning business. Consider how the company re-energized its growth through the development of a new value proposition coupled with creative and innovative marketing tactics.
State the advantages and drawbacks of village site : What are the steps involved in selecting a location? Explain the major factors affecting the selection of a location. Explain the importance of layout decision. In which situations are layout decisions needed?
Determining the product placement : E.T. not only wanted to phone home, but he loved Reese's Pieces. Marty was mistaken for Calvin Klein in Back to the Future. Tom Hanks worked for FedEx in Castaway.
Provide a transnational analysis of the historical origins : Mexico borderlands as a case study, provide a transnational analysis of the historical origins of the War on Drugs, as well as its use as a political tool.
Estimate the contribution to profits that would result : Out of the above given data which Marion has collected, list the information which isNOT relevant to deciding the product mix to maximise the contribution to company profits

Reviews

Write a Review

Business Management Questions & Answers

  Caselet on michael porter’s value chain management

The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.

  Analysis of the case using the doing ethics technique

Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of  Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.

  Affiliations and partnerships

Affiliations and partnerships are frequently used to reach a larger local audience? Which options stand to avail for the Hotel manager and what problems do these pose.

  Innovation-friendly regulations

What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?

  Effect of regional and corporate cultural issues

Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..

  Structure of business plan

This assignment shows a structure of business plan. The task is to write a business plane about a Diet Shop.

  Identify the purposes of different types of organisations

Identify the purposes of different types of organisations.

  Entrepreneur case study for analysis

Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur

  Forecasting and business analysis

This problem requires you to apply your cross-sectional analysis skills to a real cross-sectional data set with the goal of answering a specific research question.

  Educational instructional leadership

Prepare a major handout on the key principles of instructional leadership

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd