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In your simulation this week, one item that you will be working on is advertising to include ad copy design, and media placement and ad frequency. To achieve penetration to your target markets, you must keep consistency but also differentiate your advertising campaigns to accommodate for individual market segments. Social media is a relative newcomer to the marketing and advertising toolbox and must be integrated carefully into the overall strategy and more importantly into the strategy for each target audience. Understanding how to measure the Return on Marketing Investment (ROMI) and incorporating this measurement process into your final plan will be important to the bottom line as well information that you will include report to your Board of Directors. Requirements In a 4-6 page APA formatted paper excluding text, diagrams, and other visual/oral aids as appropriate, you will prepare the following:
? Report on the leading edge trends in integrating social media into traditional marketing and advertising campaigns incorporating at least three academically credible sources.
? Create specific recommendations for incorporating social media into the market segments your company is targeting. Include the following in your response to achieve maximum points; company name, operating locations, product lines, product names, and customer segments.
? Discuss how you will measure the results of your recommendations.
What are some sources of risk in a systems analysis and design project, and how does a project manager cope with risk during the stages of project management.
Evaluate the role their inventory plays in the company's performance, operational efficiency, and customer satisfaction. Compare and contrast the four different types of layouts found with each company; explain the importance of the layouts to the ..
Describe the behaviors of leaders modeling excellence. How do you assess excellence and how does that inspire you to perform at a higher level?
A company is manufacturing garden rakes and sees that demand is more than they can handle in their current facility. So, they plan to expand onto the building to make more capacity. If they add onto the facility, it will cost $500,000 and requir..
An audit committee is comprised of several members of the board of directors. The committee acts as the liaison between the independent auditor and the corporation. What is the responsibility of the Audit Committee of the Board of Directors?
Create a process diagram for the interorganizational process that exists to process debit card payments at a grocery store. Create separate swim lanes for the customer, the store, and the customer's bank.
What Is Negotiation? Discuss the following: Recall an incident where you have negotiated on something with your family or friends. Then, in your own words, define what negotiation means to you.
Explain the process of strategy mapping and how it relates to performance management and establishing value propositions.
CEO John Good ale, at Southern Illinois Power and Light, has been collecting data on demand for electric power in its western sub region for only the past 2 years. What are the weaknesses of the standard forecasting techniques as applied to this se..
Design should not be overlooked when creating a technical document. In what specific ways does consistent design benefit individual readers? How does establishing consistent guidelines for design benefit an organization?
Many employees and union representatives complain bitterly about the practice of outsourcing work, particularly to foreign countries. Part of the complaint is that companies do this to avoid paying fair wages and providing employee benefits that U.S...
Adrian Lee is a recent AMME graduate. A few years ago he launched his new incorporated business, “Meter Marshall”. Adrian is a keen inventor and entrepreneur. He developed a novel current detection & monitoring device as part of his undergraduate the..
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