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Integrated Marketing Communications (IMC) Campaign Plan Topic Proposal Form: Due Week 1 Complete this form and submit it to the Week 1 Course Project: Topic Proposal Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. Begin by brainstorming and generating a list—you have several options when choosing a product or service for your IMC plan. Consider choosing a brand that you have a passion for or creating a new brand for a new company or a new brand for an existing company. Perhaps you would want to select a product extension of an existing product. You might consider a different approach to marketing an existing service—you may select a product or a service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving? Your name: Identify and describe the selected brand.
Explain the main sources of power available to managers, giving examples of both personal and institutional forms of each.
Compose a document in which you identify the following: The percentage of overall revenue you will devout to your marketing effort. A “break down” of that percentage figure, based on the types of promotion you will use. The budget for the staff neede..
Negotiation happens in all aspects of business. Identify two possible scenarios at the workplace that might need to be negotiated. Complete the following analysis using the stages of negotiation framework to include: An outline of the interested part..
Tactical Purposes of marketing objectives addressed by pricing
Burger Doodle is a fast-food restaurant that processes an average of 680 food orders each day. The average cost of each order is $6.15. Four percent of the orders are incorrect, and only 10% of the defective orders can be corrected with additional fo..
How would you go about analyzing a process for improvement and what suggested approaches would you recommend for implementing process improvements?
What's the differences and similarites between Toyota and GM in operation management?
The Napa Valley Wine Company sells a premium bottle of pinot noir. Sales data for four price points is shown into the table below. Please calculate the total revenue and elasticity of demand and enter them in the table below.
Assume you are the director of marketing for a firm that manufactures candy bars. You feel the time is right for your company to increase the price of its candy, but you are concerned that increasing the price might not be profitable. You feel you sh..
The company currently has 10 associated. No more than 10 new hires can be accomendated in any month. No backorders are allowed, overtime can not exceed 25% of regular time capacity on any month, There is no cost for unused overtime. Prepare a staffin..
John sued a bank for injuries. He was not paying attention as he entered the bank because he was looking at his phone. And he fell suffering $10,000 in injuries. Prior to the fall, the janitor had buffed the floor. The janitor had an IQ of 70. Normal..
Given the OR formulation for solving sudoku puzzles, please provide a procedure that you would use to generate sudoku puzzles that are easy, moderately difficult, and supper difficult.
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