Inability to learn about consumers

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Reference no: EM132234461

The newly assigned sales representative was perplexed about her inability to learn about consumers' needs. She contends that her customers are not willing to tell her what problems they are experiencing. After making several joint calls with her, the district sales manager agreed she was not receiving informative responses to her questions. What are the characteristics of good questions? How can sales reps be trained to ask better questions?

Reference no: EM132234461

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