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In the future you may be asked to write a marketing plan. For the final project you are to provide what the marketing plan is and research the different components of the marketing plan. You will also provide how the marketing plan is helpful to the organization. The final project in qualitative and you are not required to provide any quantitative data. The Final Project needs to be in a word document and in APA format. Page requirement is at least 4 pages in length. This does not include the cover and reference pages. Make sure to provide at least four outside sources to support your work.
Develop the company's branding, pricing, and distribution strategy. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major
Developing an ability to obtain and process information in order to analyze qualitative data for decision making as a marketing researcher will be a valuable addition to you
You must take a position regarding the ethical dilemma described in the case, What's in a Name?. You must review the AMA Code of Ethics and identify specific provisions that
Define your company's target market. Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethni
You are in charge of preparing a memo for the Board of Directors analyzing how to best build ticket sales for the remaining 4 months of the season. What decisions did you ma
Distinguish good and bad trademark strategies. Then create your own trademark strategy for company. You will carry this project into interview with you to distribute to Boar
Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in M
Develop marketing mixes for services.- Distribution decisions involve convenience, number of outlets, direct versus indirect distribution, and scheduling. - Develop a marketi
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