+1-415-670-9189
info@expertsmind.com
Implementation of an effective brand strategy
Course:- Marketing Management
Reference No.:- EM13883322




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Management

Case Study 1: Revitalizing a Brand APA Format Read the case study titled "Revitalizing a Brand", located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.

2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

3. Assess the importance of benchmarking in Plaza Home Health Services' development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.

5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements: .Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.

Check with your professor for any additional instructions. .Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Examine the marketing research process and market segmentation strategies in the health care industry.

Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion. .Explain how branding strategies apply to the health care market for existing and new products.

Determine the marketing communications strategy used in health care services.

Use technology and information resources to research issues in health services strategic marketing.

Write clearly and concisely about health services strategic marketing using proper writing mechanics

Answered:-

Verified Expert


Preview Container content

Plaza Home Health Services is basically a health agency that aims to provide health services to its users remotely. It makes the best use of marketing communication to provide its services to large number of users. Brand position determines the uniqueness and specialty of products where as brand design refers to the design and logo of an organization which makes it unique from other organizations. In context to Plaza Home Health Services, it can be said that its poorly designed logo is its current identity which does not make any sense and compels people to think over it that whether it is simply an image or a logo.

Plaza Home Health Services basically targets an audience who wishes to get secure home care services. It aims to provide the best services to its service users and to interact with them regularly to know their issues. Currently, it is working to create a brand new and unique logo so that it can differentiate itself from its major competitors. It aims to secure brand position in the market by publicizing its products in order to increase the number of customers. With the help of brand position, Plaza Home Health Services focuses to attract target customers by flaunting its strengths and services which it provides for their convenience (Armstrong & Cunningham, 2012).




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
MKT202e - Marketing Management - Describe which stage in the product life cycle the Eubiq Power Track is at. Then, discuss three (3) marketing strategies appropriate for Eubi
1. Why does Target want to know when its customers are getting ready for the birth of a child? 2. Based on what you read in the article, what is the main reason why companies
What different sources of revenue are available from credit card lending? Outline the clearing process with a credit card transaction. What is the biggest risk in credit card
Your first required discussion post for this class is to select the product you will spend the term writing about for your writing assignments.  To choose, go to the Discuss
Choose a matrix from those found in the text, and list in bullet points this matrix' 3 advantages and 3 disadvantages and how do you compare and contrast this matrix of choic
Product X is a consumer product with a retail price of $9.95. Retailer's margins on the product are 40% (based on the selling price to consumers) and wholesaler's margins are
Discuss the company's competitors, and its strengths and weaknesses. Determine the differentiation strategy in relation to the closest competitor. Explain whether the c
Explain Marketing Importance and Challenges and What is the importance of marketing to an organization and the top three marketing challenges faced by the organization