Reference no: EM131309415
Plan the organization of messages
For the situations in Exercise, imagine what the audience reaction might be and whether a direct or an indirect organizational plan would be better. Explain your answers.
Exercise :
Identify general-purpose statements and communication objectives for several situations.
Read the following situations and write a general-purpose statement and a specifi c communication objective-the results you want-for each.
• As the manager of a small retail clothing store, you write an email to let employees know they're getting a $1 per hour wage increase.
• As the assistant manager of a movie theater, you write an email to tell a customer you found the earring she lost the night before.
• As a newly hired advertising director, you write an email to the president of the company requesting a 10% increase in your advertising budget.
• As a CEO, you write a blog post on your investor website about your company's falling stock price.
• As a marketing manager, you write a letter to customers announcing a new product that will be available in your store starting next month.
• As a student, you write a letter to your college newspaper editor about the increase in tuition costs.
• As a warehouse manager, you write an email to an employee about the facility being left unlocked last night.
|
Cournot model and the bertean models
: 1. How does a monopsonist benefit by administering price discrimination? 2. What does the Cournot model and the Bertean models have in common? What is the difference about the two models?
|
|
Write a general purpose statement
: Read the following situations and write a general-purpose statement and a specific communication objective-the results you want-for each.
|
|
What is it saying are the key areas of agreement
: Determine whether this document is an example of theology or religious studies. Support your position with brief discussions of examples from at least 2 different sections of the document. This document discusses the Catholic tradition's relationsh..
|
|
Create a matrix comparing features of presentation software
: Create a matrix comparing five features of presentation software. Using these five features, compare two presentation programs. Include a brief reflection on how the programs meet or fail to meet your expectations.
|
|
Imagine what the audience reaction might be
: Imagine what the audience reaction might be and whether a direct or an indirect organizational plan would be better.
|
|
Characterize levi current strategy
: How would you characterize Levi's current strategy? What elements of the marketing mix are now changed from nation to nation? What are the benefits of Levi's new marketing strategy? Is there a downside?
|
|
Discuss the interplay of the endowment effect
: If your employees are completely rational, will they be motivated more by Scheme A, Scheme B, or will both schemes motivate them equally?
|
|
Global production to china
: a) What are the benefits to Philips of shifting so much of its global production to China? b) What are the risks associated with a heavy concentration of manufacturing assets in China?
|
|
How does your list compare to the other groups lists
: Make a list of all the suggestions, and then share your list with the other groups.- How does your list compare to the other groups' lists?
|