Identify the psychological and social factors

Reference no: EM13753711

Select a product or service with which you are familiar.

Then chose a specific brand for that product or service that you will analyze for this assignment.

Prepare a 1,050- to 1,400-word paper in which you analyze factors that affect consumer purchasing decisions related to your product or service.

Identify the psychological and social factors, such as motives, perception, attitudes, personality, family, social class, and reference groups, that influence consumer behavior toward your product or service.

Choose three external factors that affect consumer behavior. Examine how these factors influence the consumer's decision-making process and their behavior toward your product or service.

Political
Legal
Social
Ecological
Cultural
Technological
Business ethics

Reference no: EM13753711

Questions Cloud

Explain your experiences as an immigrant to america : Write a 700- to 1,050-word first-person description of your experiences as an immigrant to America in the late 19th or early 20th century.

Focus in conceiving and designing great products : Steve Jobs believed in Simplicity and in Focus in conceiving and designing great products. Discuss pros and cons

Create a 2d array of randomly generated ints : Write a complete Java class that will create a 2D array of randomly generated ints that of size 5 rows and 10 columns. Print the values of each cell to a 5x10 table.

Employee wage data application : A small company is moving all its employee data to a computer. To make a smooth transition, a software program will permit the data entry personnel to enter data into a file. Design a program that writes the employees.dat file

Identify the psychological and social factors : Identify the psychological and social factors, such as motives, perception, attitudes, personality, family, social class, and reference groups, that influence consumer behavior toward your product or service.

Analysis of tfc financial statements : Determine two (2) strategies that TFC could utilize to reach its expansion goals. You may, for example, consider your analysis of TFC's financial statements, as well as your knowledge of TFC's excessive cash position. Provide a rationale for your ..

Essay on queen victoria was most influential british monarch : Create an eight to twelve page essay arguing that Queen Victoria was the most influential British Monarch. Summarize her life both politically and personally.

Write a program to display the customer''s name : Write a program that prompts the salesperson for the name of the customer and the price of the textbooks sold to that customer.• The program should display the customer's name and the total compensation

Benefits to clinkle of obtaining iso certification : What would be the main benefits to Clinkle of obtaining ISO certification and What would be the main disadvantages to Clinkle of obtaining ISO certification

User Account

All Pages