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Identify the four components of brand position

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Reference no: EM131222411

Select a brand in which you are familiar and/or are a loyal consumer (This will be the basis for future assignments).

Cite all outside sources according to APA formatting guidelines.

1. Complete the following chart in 90- to 175- words:

Brand


Why was this brand selected?

 

 2. Identify the four components of brand position.

3. Analyze the brand position in its niche/market as it relates to the four components of brand position in 90- to 175- words.

4. Evaluate brand equity in 90- to 175- words.

5. Identify current challenges and opportunities for the brand:

6. Explain in 90- to 175- words what strategies you propose for the brand based on the identified challenges and opportunities.

7. Based on the readings, what is the difference between a product and a brand? Compare the two in no more than 175- words.

Reference no: EM131222411

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