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Prepare a 2-3 page paper in Microsoft Word to address the following:
Describe the ultimate goal of the product campaign for the new shampoo.
Discuss your methods for achieving this goal.
Identify the components of marketing, pricing, and distribution for the campaign.
Include in your response a discussion and analysis of the concepts of utility, price elasticity, and demand.
Using Microsoft Excel:
Prepare a graph which illustrates the desired effect of the marketing campaign as a shift in market equilibrium with reference to price and quantity adjustments.
Prepare another graph to illustrate how a change in consumer utility affects the price elasticity of demand.
Copy and paste or import these graphs into the MS Word document you prepared in Part 1 of this assignment.
Mop and Broom Manufacturing is evaluating whether to produce a new type of mop. The company is considering the operations requirements for the mop as well as the market potential.
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Which of the following trends has led to an increased need for mentoring?
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What is the main challenge and or issue in this case? Why is this the main issue? What is the proof? Where is the evidence?
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How are information systems transforming business, and what is their relationship to globalization?
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