User Account

All Pages

How would you describe chick-fil-as positioning strategy

Assignment Help Marketing Management
Reference no: EM131210429

Assignment

Instructions

Source: LaRoy, G. (2013). Chick fil A Eat Mor Chikin Except on Sunday. Retrieved from

https://www.youtube.com/watch?v=cHAie2mz3gQ

This video summarizes the marketing strategy of Chick-fil-A, the second largest quick-service chicken restaurant chain in the United States, based on sales ($1.975 billion in 2005). It operates over 1,250 restaurants in 37 states and Washington, D.C. Its 2005 performance marks the 38th consecutive year of system-wide sales gain.

After watching the video please, answer the following case questions:

1. Describe Chick-file-A marketing strategy?

2. How would you describe Chick-fil-A's positioning strategy?

3. Is Sunday closing a competitive advantage for Chick-fil-A? Explain.

4. Should other retailers consider closing on Sunday? Why? Why not?

5. Describe the company's marketing mix along with the 4 Ps.

Reference no: EM131210429

Questions Cloud

Are there any ethical issues involved here : Does Craig appear to be doing anything wrong? Explain your response - Are there any ethical issues involved here? If so, identify them.
Is linear model of software development is appropriate : Do you think the linear model of software development is appropriate? In which cases do you think an agile approach is more appropriate? You may wish to reconsider this issue after having read the remainder of this text.
Whether a firm chooses internal or external financing : What are some of the factors that determine whether a firm chooses internal or external financing? How is the leverage ratio related to the borrowing constraint?
Business on a family farm necessitate : Does a family business on a family farm necessitate a formal transfer of ownership or possessory rights?
How would you describe chick-fil-as positioning strategy : How would you describe Chick-fil-A's positioning strategy? Is Sunday closing a competitive advantage for Chick-fil-A? Explain. Should other retailers consider closing on Sunday? Why? Why not?
Who are the stakeholders in this situation : Who are the stakeholders in this situation and does Craig appear to be doing anything wrong? Explain your response.
Effect on house hold and business spending or saving : Explain the effect that each of the following variables has on house hold and/or business spending or saving:- Income; Wealth; The interest rate; Capacity utilization;  Expectations;
Discuss why is cost-based price risky : 1. What are the key reasons for most small-business failures? What are some ways to mitigate these risks? 2. Discuss why is cost-based price risky?
Discuss possible ramifications of these opposing objectives : you may come back to this question after having read chapter 9 or (Hirschheim and Klein, 1989).

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd