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Case Study - A Reader's Digest That Grandma Never Dreamed Of
Read the case history and discuss the Management strategy that resulted in Reader's Digest's bankruptcy. How would you change the strategy that resulted from the bankruptcy?
question 1observation studyvisit a store grocery or major retail store and spend at least two hours there during the
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Explain Multi-channel e-Business' Online Marketing and how could a multi-channel e-business company's online marketing efforts
Describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product.
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