How to increase sales and market share

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Reference no: EM13262493

Analyze either Dasani(a Coke product) or AquaFina within the larger frame of the industry and the company.

Then, writing as if you work for either of these companies, your report should give a company background, analyze appropriate internal and external factors, discuss any pertinent secondary research, valuate the marketing mix, and provide detailed recommendations for future strategic marketing actions.

Discuss and justify your recommendations, give strategic recommendations about how to increase sales and market share.

The paper is 4 pages max and you need to use at least 5 resources including the attached one. You need to use ABA styles.

Reference no: EM13262493

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