How the product was launched to market

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Reference no: EM132205252

Choose a product of interest and research how the product was launched to market.

Describe what you learn for each of the 6 components of new product development as it relates to your product choice. Include 6 bullet points.

Where did the idea come from?

What type of concept testing took place?

Were there prototypes developed. How long was the product development process? What did it entail?

What type of market testing took place?

Describe the full-scale commercialization of the product.

What type of analysis was done regarding the product's performance after its initial launch? What modifications were made?

What steps would you take to improve or enhance your chosen product today? Apply each one of the 5 steps of the marketing research process to your product.

For Step 1, identify the area for growth.

For the remaining 4 steps, specify what you would do if you were actually conducting the research.

Reference no: EM132205252

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