+1-415-670-9189
info@expertsmind.com
How has this been implemented and for what reason
Course:- Other Subject
Reference No.:- EM131134261




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Other Subject

This discussion focuses on the importance of branding. As Winer (2012) suggests, if you are dissatisfied with the present position, the brand needs to be repositioned and the value proposition may need to be changed.

Topic 1:

Over the years, many famous brands have been repositioned. Some include KFC, Friendly's, Radio Shack and JC Penny. Using the online library or other scholarly resources, give several examples of brands that have been recently repositioned. How has this been implemented and for what reason?

Topic 2:

Being up to date with current events is an important part of becoming a business professional. In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats.

Visit the Kaplan library and select a current article (no more than one or two years old) on pricing strategies for a small to medium size business.

You can access the KU Library in the home area of the course. Be ready to critique the article and discuss what other small to medium size businesses can learn from these strategies identified.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Other Subject) Materials
Akka Mahadevi writes, “All the Vedas, scriptures and sacred lore, canons and codes are but grist and husk ground in the mill.” Is this a sacrilege or in some way denouncing
Ann and the Incomplete Check Jack gave his girlfriend, Ann, a check, but he left the amount incomplete. The check was given as partial payment for a $2,500 loan that Ann mad
Post a concise synopsis of the qualitative studies you've found at least four Scholarly articles. For each entry, provide the full APA citation
Include the following: A summary of green initiatives for a city in your area. Recommendations to your local government for creating a greener, more sustainable and livable co
"Consider a uniform flow with speed Uinf=2, over a source/sink pair of strength Q and -Q respectively, located at x=-.5 and +.5. Find the value of Q that would make the thickn
Describe the task or group-building role you typically play, or played, in this group. Then, explain what strategies you, as a leader, can apply to better facilitate the gro
If you had the opportunity to be one of the characters in either the Iliad or Odyssey, identify who you would be and explain your choice.
The stereotypes, the current social and economic standing of African American family as well as how this type of family raises kids and is presented in the American media