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Students will develop the product strategy sections of their marketing plan.
1. Product Strategy
a. Positioning
b. Product strategy
c. Pricing strategy
Q1: Internet affect on price
How has the Internet affected price considerations? Analyze several different industries, such as airlines, sales, hotel reservations, and book sales.
Q2: Pricing strategy
Four recent Computer Science graduates are starting their own software services firm. They plan to promote a "good value" pricing strategy to their customers. Would you recommend this pricing strategy?
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Prepare a full Marketing Plan: The plan should outline Marketing and Communication objectives, details of branding, research, target markets, type of communication, media to be used and other relevant details.
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write a four page paper excluding title page references and any appendices in which you respond to the following
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