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Students will develop the product strategy sections of their marketing plan.
1. Product Strategy
b. Product strategy
c. Pricing strategy
Q1: Internet affect on price
How has the Internet affected price considerations? Analyze several different industries, such as airlines, sales, hotel reservations, and book sales.
Q2: Pricing strategy
Four recent Computer Science graduates are starting their own software services firm. They plan to promote a "good value" pricing strategy to their customers. Would you recommend this pricing strategy?
Discuss four types of market segmentation. Provide examples to support your answer Explain the marketing concept
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Imagine you have been hired as a consultant to the VP of marketing for Old Navy, a subsidiary of Gap Inc. The VP wants to get an objective opinion from someone outside the c
Give three examples of how technology has benefited marketers. Also, give several examples of firms that have been hurt because they did not keep up with technological chang
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