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Students will develop the product strategy sections of their marketing plan.
1. Product Strategy
b. Product strategy
c. Pricing strategy
Q1: Internet affect on price
How has the Internet affected price considerations? Analyze several different industries, such as airlines, sales, hotel reservations, and book sales.
Q2: Pricing strategy
Four recent Computer Science graduates are starting their own software services firm. They plan to promote a "good value" pricing strategy to their customers. Would you recommend this pricing strategy?
What benefits do consumers reap from direct marketing efforts? Is it ethical for companies to share your information such as email addresses for direct marketing efforts? Su
What were they thinking when they made that ad-During the course of a day, you'll be exposed to thousands of ads using a dizzying array of messages and image strategies, each
Gupta Corporation has forecasted its need for external funding in the following year. It needs to raise $2M in either debt or equity. It would like to minimize its need for
Explain in detail the implementation of the 4Ps marketing mix concept by the company. Describe any differences observed in the implementation of this concept, from one country
The manager of a grocery store in Sunnyville (a retirement community) wants to make sure that senior citizens who shop in her store receive good service. Probability of zero c
A SWOT analysis is a key component in creating a Marketing Plan. Please conduct a SWOT analysis for ONE of the following retail companies: LL Bean, Sears, Neiman Marcus, Bes
Choose a single product for one firm. In a Microsoft Word document, write a one (1) page paper that includes the following. A brief summary of each component of the CAPM equ
In the very first year of operations, we would aim at selling close to 100,000 bottles of the deodorant, thus generating total revenue of US$1.1mn. Assuming in the very firs
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