How chinese market altered market for ride-hahailing service

Assignment Help Marketing Management
Reference no: EM131283981

International Marketing

Read these articles which I gave in attachments and answer the following questions is a well written essay not to exceed 2 pages.

QUESTIONS:

1. Do you use Uber? Have you used Lyft? Do you think there is there a real difference between the services?

2. How has the Chinese market altered the market for ride-hailing services in the US? How does the acquisition of UberChina by Didi alter the face of global strategy in this burgeoning industry?

3. According to the article, how well is Lyft doing right now? Does this latest deal in China help Lyft or hurt Lyft, all things considered?

4. If you are the CEO of Lyft, what strategic moves would you make now? How does Lyft need to readjust its strategy in the US, based on the events in the Chinese market?

Attachment:- Articles.rar

Reference no: EM131283981

Questions Cloud

Discuss the plan for implementing the needs assessment tool : Discuss the plans for implementing the needs assessment tool.Describe the necessary steps in the planning process for determining which needs assessment tool will be used.
What is the significance of the flood control act of 1934 : According to the Constitution, does the federal government have a primary or secondary role in managing public risks?
What conversations did management have surrounding the issue : What conversations did management have surrounding this issue? How would you mitigate expectations for a situation like this in the future?
National or international companies : Find three local companies that you believe exhibit high quality. Next, find three national or international companies that are recognized for their quality achievements. (Question 4, page 179)
How chinese market altered market for ride-hahailing service : How has the Chinese market altered the market for ride-hailing services in the US? How does the acquisition of UberChina by Didi alter the face of global strategy in this burgeoning industry?
What is the difference between a product and a brand : What is the difference between a product and a brand?-  How do local, international, and global products differ? Cite examples.
Transition benefited its customers : Provide an example of an organization that has changed for the better and how this transition benefited its customers, employees, and investors. Review several of your peers' posts. Discuss how and why these changes have occurred, with at least ..
What criteria should global marketers consider : What criteria should global marketers consider when making product design decisions?-  How can buyer attitudes about a product's country of origin affect marketing strategy?
Propitious niche to appear or disappear : What industry forces might cause a propitious niche to appear or disappear? What does a business have to consider when trying to follow a cost leadership strategy and a differentiation strategy simultaneously? Can you name a company doing this? (..

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd